Job Information
Warner Bros. Discovery Manager, Data & Targeting Ad Strategy in New York, New York
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Manager, Data & Targeting Ad Product
Warner Bros. Discovery is looking for an enthusiastic, focused individual to help develop, execute and scale new ideas into incredible products that will drive our digital ad business forward across the Streaming, News, Entertainment, and Sports divisions. The Data & Targeting Ad Product Manager will lead the ideation, development, and sales enablement of data-driven targeting opportunities, combining WBD’s reach, assets, and rich consumer data to create effective targeting solutions for brands.
We are looking for an experienced, innovative thinker with knowledge and passion for digital media, storytelling and advertising trends. This position will be responsible for the strategic development and execution of targeting products across CTV, web, and mobile app.
Key Responsibilities:
Develop consumer-first targeting and data insights capabilities in support of driving success for our advertising partners
Leverage strong analytical skills and an inquisitive nature to identify, design and execute an iterative product development and optimization pipeline
Ability to research consumer and advertiser trends to qualify product development decisions
Define and analyze KPIs that inform the success of products and efficiency of operations
Collaborate with Brand Product and Technology Teams on strategic and technical integration of ad products into their platforms
Evangelize the value of WBD’s data & targeting capabilities across our ad product suite internally and externally
Partner cross functionally to define and optimize materials and processes to streamline the sale, execution, and maintenance of products
Work with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budget
Qualifications:
4+ years of digital media, ad operations, or product management experience
Familiarity with large datasets and AI / ML-driven optimization models and algorithms is a big plus, specifically within the digital and linear advertising ecosystem/domain
Advanced expertise in Excel; and BI tools such as Looker, Tableau, etc. is also a plus
Experience with and knowledge of buy-side and/or sell-side advertising data, digital ad serving and automated buying technologies for segmentation, targeting and insights against advertising use cases
Strong analytical and quantitative skills; ability to use data to back up product ideas & assumptions
Experience setting up processes for project intake and monitoring of and reporting on product health and success
Excellent communication skills and a proven collaborator; ability to work comfortably and successfully with technical and non-technical colleagues
A strong bias toward action and can break down complex problems into steps that drive product development
Proven ability to independently build relationships, influence others and resolve challenges with internal & external teams
Experience and demonstrated ability in understanding and discussing technical concepts and associated trade-offs, in a rapidly changing environment
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $70,000.00 - $130,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.